Landstar
Landstar is home to multiple applications are used to streamline the booking process with important load details including revenue, rate per mile, load dates and times, and real time load tracking.
As the sole lead UX Designer for Landstar, I work across 3-4 applications at a time, lead a team of 2-5 UX contractors, and lead our ADA compliance initiative.
Understanding the Problem
Drivers needed a seamless way to search available loads, maximize profit based on time and distance, and stay updated while making the shipment. Agents need a way to track, approve, and monitor shipments and revenue.
Knowing the User
I spend a vast majority of time meeting with long time Landstar agents to learn first hand experience on what the users ask for and report as top pain points. User surveys where critical in gaining client facing feedback
During this process, many questions came up to help fuel ideation. A few key examples include;
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What was the existing process for booking loads like?
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What pain points were identified?
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What data is most important to see right away?
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How many clicks did it take a user to complete a task?
Product Vision & Solution
As the in-house lead UX designer for Landstar, my responsibilities were to hold all new designs to our established design system while updating elements to match best practices and meet ADA compliance guidelines.
Process
I meet with the BA's, PO, and business agents to determine the project need. From there, I follow the user research and user flow to determine a starting point for wireframes. With a fluid approach to iterative design and agile workflow, I work to create a design ready to be handed off to the developer.
MVP
Our design team, along with business owners and ux researchers, identified the top functions needed for the first roll out in our agile process.
Take Aways
Design is always evolving. Staying up to date with new software and best practices, along with listening to users and others involved in the process are critical steps to finding useful solutions.